Artist Registry
The White Columns Curated Artist Registry is an online platform for emerging and under-recognized artists to share images and information about their respective practices. The Registry seeks to create a context for artists who have yet to benefit from wider critical, curatorial or commercial support. To be eligible, artists cannot be affiliated with a commercial gallery in New York City.
To apply to the Registry, click here. Join our mailing list here to receive our open call announcement and other programming updates. For any further questions about the Registry, please contact us at registry@whitecolumns.org.
Videos
The Pharmaceutical Alphabet
The Pharmaceutical Alphabet utilizes the basic form of the alphabet, explored by many early conceptual artists such as Chris Burden and John Baldessari, along with the various names/logos of popular pharmaceuticals to produce an exploration of language and molecular identity. The split is enhanced by teaching two children these strange and odd manufactured words, which they repeat dutifully, with amusement, joy, or annoyance, without understanding their actual usage, and instead serving as a kind of magical incantation.Added on: June 26, 2018
High Noon
This video explores the deployment of the phrase “high noon” in American culture, referencing its use in the American Western films and in particular the eponymous movie. The imagery in the video consists of layered and excessively chroma-keyed advertisements for High Noon, a new and popular alcoholic beverage, along with a number of pharmaceutical ads that utilize the imagery of the sun. The audio is a remixed sample of a unique organ sound from the original soundtrack to the film, creating a shuffling, synthetic beat.Added on: August 31, 2022